Tuesday, February 12, 2008
I won ad space in a competition - It wasn't big enough.
Hi. My name is Luke Fox.
At the moment, this is the first post in a blog which will support an ad which will appear on the streets of Sydney, in Australia, from March 3rd, on bus shelters.
The ad is about pigs in factory farms, and how you can help them live better lives. However, until it's on the streets I won't go into too much detail.
The title of this post is similar to the ad's headline.
I'm a copywriter and I work with Mo Shono, an art director, at an advertising agency called Loud.
In 2006 I completed a course called AWARD School. This is a course run by a non profit organisation called AWARD (Australian Writers and Art Directors Association).
The course is designed to both teach people interested in working as an advertising creative about the work and offer an opportunity to meet people already working in the industry. Numerous advertising luminaries volunteer their time to tutor, lecture and administrate the course. This is largely because most of them have at one time or another taken the course themselves and feel a sense of satisfaction from doing so. Also, there's a fair bit of prestige attached to being asked to be involved, particularly as a lecturer.
The course is competitive. Students attend a weekly tutorial and lecture. They get a brief a week and must come up advertising ideas to present to their tutors who are themselves working creatives. The tutorials are held in agencies around the country.
The top ten students carry on to do another part of the course sometimes called Supergroup, sometimes Supercraft. In any case, it's an extension of the course.
There's normally a competitive brief offered as part of Supercraft. Sometimes there's a prize.
When I did it, the sponsor, Adshel offered the prize. This was the prize that I won which has allowed me to create the ad for which this blog is created.